Ever fresh milk

Check out the date of this post and cross-reference it with the "sell by" date on the carton of milk pictured opposite. Spooky, isn't it? If you're British, that is. But utterly unremarkable if you're American. It's not UHT. God only knows what they do to it that allows it to stay fresh for seven or so weeks. In any case, I had to share this with you before it becomes quite unremarkable to me too.